A CHARITY that provides tailored support to thousands of vulnerable people and their families across the UK every month, has appointed a specialist marketing agency to help raise the profile of its work after it received national status following rapid expansion.
Changing Lives (formerly The Cyrenians), supports people in North East England, home of the company’s Gateshead headquarters, Doncaster, York, Nottingham, Merseyside, Wolverhampton, Swansea and Cardiff. The charity works with people experiencing homelessness, addiction and a range of other problems, by reaching out into communities. It also offers a range of specialist support services for women and families and provides employment opportunities for its clients.
Over the past year Changing Lives, whose Chair of Trustees is Baroness Hilary Armstrong has significantly increased its presence and services offering across the UK, receiving national recognition for its work including position 13 on The Sunday Times Best 100 Not-For-Profit Organisations to Work For list 2014. It has also achieved an accredited ‘extraordinary’ three star status from the national Best Companies Survey and accreditation award scheme, demonstrating extraordinary levels of staff engagement.
In line with the developments, the charity re-branded at the end of 2013 and has now appointed leading North East communications agency Press Ahead to help deliver Changing Lives’ ambitious three year target around growing brand awareness and fundraising income.
Press Ahead has significant experience in delivering successful national and international PR and marketing campaigns across a broad range of sectors from charities, social housing providers and retail outlets, to international manufacturers and construction giants.
Stephen Bell OBE, Chief Executive of Changing Lives, said: “Following a period of significant growth, Changing Lives has appointed a specialist PR agency to help build on our influential voice and to further raise the profile of our highly regarded services which support people, often with complex needs throughout the UK.
“As a registered charity, we need to raise over £3 million of our income each year through charitable giving, and this investment in specialist marketing support is designed to help us raise our profile across the UK to ensure that we can continue to make a difference to people’s lives.”
Recent developments for Changing Lives include launching an addictions and recovery service in North Tyneside and the taking over of running Domestic Violence contracts in Halton, Merseyside.