A campaign to raise awareness of begging in Newcastle by Changing Lives in partnership with Newcastle City Council and Northumbria Police has won two prestigious regional PR awards.
We are delighted to announce that the ‘Small Change or Real Change?’ campaign won gold in the ‘Community Relations Campaign’ category and silver in the ‘Low Budget Campaign’ category in the CIPR PRide Awards 2018.
The CIPR PRide Awards are the Chartered Institute of Public Relations’ regional PR awards. The award recognises outstanding work in the area of communications and public relations.
Changing Lives, Newcastle City Council and Northumbria Police launched the ‘Small Change or Real Change’ campaign following a rapid increase of the number of people begging on the streets over the past 3 years.
The campaign was launched to raise awareness of alternatives to cash donations by promoting other ways of giving. Research suggests that many people experiencing homelessness are also struggling with addiction, so cash donations could unwittingly discourage them from seeking professional help.
At the campaign launch Stephen Bell, Chief Executive of Changing Lives, said:
“As a charity we want to do all we can to help people off the streets, however giving money direct to people begging is not the best way to do that.
“It has been shown that if we make it viable for them to be out on the streets then it sets back considerably the time it would take to get them through the support services available to them.
“We hope that Small Change Or Real Change? will make people more aware of the alternatives to giving them money.”
Changing Lives works with people experiencing or at risk of homelessness. Our rough sleeper services help people off the streets and in to accommodation. We do this through our outreach teams who go into communities to find people sleeping rough and then do intensive work to help with the practical and personal issues that have led to rough sleeping.
There are a range of circumstances in which people find themselves homeless including family breakdown, addictions and mental and physical ill health. We believe that a safe and stable home is the foundation for building a better life.
Together, we are Changing Lives
Find out more about the ‘Small Change or Real Change‘ campaign.
Read more about our Housing and Homelessness services.